Crafted with care for sensitive cats and owners and produced with reduced emissions, PRIDE is grounded in primal senses—real, raw, and inspired by cats.
available at Coles, Woolworths and IGA.
Natural clay litter that lets cats be cats
Made with Australian-sourced bentonite clay, our Natural Clumping Mineral Litter supports your cat’s innate behaviours with a clean, raw simplicity they instinctively trust.
Superior Odour Control
For lasting freshness
Strong Clumping Performance
Rapid clumping for effortless scooping and clean-up
Fast Absorbing & Long Lasting
Quickly locks in moisture for a cleaner tray and reduced waste
Non-Tracking Litter
Stays in the tray not on your floors
Natural & Non-Toxic
Safe for sensitive cats and owners