The way they move with quiet confidence, their deep connection to the natural world, and the instinctual behaviours that have defined them for centuries.
At PRIDE, we celebrate the unique spirit of every cat, crafting products that not only honour their independent nature but also allow them to thrive as nature intended. By respecting their innate needs and providing thoughtful, purposeful products, we help cats live healthier, happier lives while deepening the bond they share with the humans who adore them.
Rooted in Australia's Natural Strength
PRIDE is proudly grounded in the beauty and strength of Australian resources. Our use of Australian-sourced bentonite clay sets us apart, delivering a uniquely superior performance.
This clay, known for its exceptional natural properties, ensures clean, effective clumping and outstanding odour control. It's a nod to the natural environment that cats, in their hearts, remain so deeply connected to.
Care that
extends to you
From our beginnings, PRIDE has been about more than just cats—it’s about their humans too. Caring for cats often means finding solutions that fit seamlessly into your life. Whether it’s eliminating harsh smells with ease or simplifying clean-up, we believe in making things better for everyone.
With PRIDE, you're not just choosing a product
you’re choosing care supported by precision, expertise, and a deep respect for the innate instincts cats naturally gravitate to.
Reliable, relatable, and in touch with their inner intuition.
About FibreCycle
We believe that making the right choices today will have a positive impact on the future, whilst knowing that the right choice is not necessarily the easy one.
We are proud of our regional roots. Unaffected by what’s on trend, we thrive in the challenge of finding a better way. Creating simple, impactful answers to complex problems. At FibreCycle, we are The Curious Pioneers. We have always been inspired by nature’s process to regenerate, recover, repurpose and renew, allowing us all to live closer to the ones we love. For we know our pets make us better people.
We’ve been doing better since we began. Not because it’s the cool thing, but because it’s the right thing. We are enemies of fake “green products” that don’t perform. We unite against those who care more about performance than the harm they cause. So we will win with purpose. We will do what’s right, because it’s the right thing to do. We strive to do no harm. We want to always do better. For People. For Pet. For Planet.
