Backed by thorough research and an understanding of their natural habits, our litter is designed to provide the comfort, cleanliness, and safety cats instinctively seek.
After all, why settle for anything less than exceptional care for the creatures who trust us with their world?
Why bentonite clay is perfect for cat litter
Bentonite clay is a game-changer for cat litter due to its exceptional absorbency and reliable clumping action. Its ability to quickly bind moisture into firm clumps, saves on waste and simplifies clean-up, leaving the litter box fresh and inviting. Additionally, bentonite clay is highly effective at neutralising odours, ensuring a pleasant environment for both cats and owners.
Natural minerals deliver superior performance
An intelligent choice for maintaining cleanliness and comfort, bentonite clay offers hassle-free maintenance and enhanced odour control—setting the standard in cat litter excellence. It’s also Australian-sourced clay produced with reduced emissions for a lower environmental impact.
Superior Odour Control
With long-lasting odour control, PRIDE locks in smells on contact—keeping your home consistently clean and fresh. Trusted by cats, led by instinct and backed by care.
Strong Clumping Performance
Effortless clean-up starts here. With rapid clumping that locks in waste on contact, PRIDE litter leaves trays cleaner and maintenance easier—sort their territory and earn their trust.
Fast Absorbing & Long Lasting
Quickly absorbing moisture, PRIDE litter ensures a cleaner tray and minimises waste. Designed for efficiency, it delivers lasting performance, leaving both you and your cat with a space that feels fresh and cared for.
Non-Tracking Litter
PRIDE’S non-tracking litter is designed to keep your home as tidy as it is welcoming. Crafted to stay securely in the tray, it eliminates unnecessary mess, ensuring a cleaner, stress-free environment for you and your cat.
Natural & Non-Toxic
PRIDE’S natural, non-toxic litter offers safety you can trust. Free from harmful chemicals, it’s crafted to protect sensitive cats and their humans, giving you the confidence and peace of mind you deserve.
Rooted in Australia's
Natural Strength
PRIDE is proudly grounded in the beauty and strength of Australian resources. Our use of Australian-sourced bentonite clay sets us apart, delivering a uniquely superior performance.
Directions for use
Fill the Tray
Fill your cat's litter tray with PRIDE Natural Clumping Mineral Cat Litter to a depth of 3–4 cm. This ensures an optimal surface that supports clumping and maintains cleanliness.
Highly Absorbent
Engineered for performance, PRIDE Natural Clumping Mineral Cat Litter is highly absorbent. It quickly forms solid clumps on the surface, trapping moisture and odours within minutes.
Quick Clean-Up
Effortlessly remove solid clumps with a litter scoop and dispose of them in your regular household rubbish to keep the tray clean and fresh.
Top Up When Needed
Monitor the litter level and replenish as required. Maintain a minimum depth of 3–4 cm to help prevent material from sticking to the tray’s base.
Dispose Responsibly
Dispose of used cat litter responsibly in your regular household rubbish. Avoid flushing or adding it to the garden to ensure safe and proper disposal.
Storage
Store PRIDE Natural Clumping Mineral Cat Litter in a cool, dry location to preserve its quality and effectiveness.
PRIDE Natural Clumping Mineral Cat Litter is crafted to deliver simplicity and superior performance, keeping your cat’s environment fresh and comfortable
Cat litter
transition guide
FAQs
Scoop the litter box daily to remove waste and clumps. PRIDE Natural Clumping Mineral Cat Litter forms strong, tight clumps, helping the litter stay fresher for longer.
This varies depending on how many cats you may have. For one cat, a full change is recommended every 3–4 weeks. For households with multiple cats, every 2–3 weeks is ideal.
Empty all the old litter and wash the box with mild soap and warm water. Rinse thoroughly and let it dry completely before refilling. For easier clean-up, consider using a litter tray liner to prevent any soiled litter from sticking to the base.
Fill the tray with enough litter to allow your cat to dig and cover their waste. A depth of 3–4 cm is often recommended. If your cat enjoys digging, 5–6 cm may be more suitable.
Mix a small amount of the new litter with the old litter and gradually increase the proportion of the new litter over time.
Dispose of used clay litter in your regular household rubbish – never flush or compost it. Always follow your local waste disposal guidelines.
PRIDE Natural Clumping Mineral Cat Litter is available at Woolworths, both in-store and online.
PRIDE Natural Clumping Mineral Cat Litter is made from Australian-sourced bentonite clay – a natural clay formed from volcanic ash and rich in smectite minerals. Bentonite is highly absorbent and swells quickly when in contact with liquid, creating strong clumps that lock in moisture.
While it's uncommon, some cats, especially kittens, may try to eat litter out of curiosity. PRIDE Natural Clumping Mineral Cat Litter is made from natural bentonite clay, which is non-toxic. However, like all clumping litters, it can expand when wet and may cause digestive issues and intestinal obstruction if ingested in large amounts.
If you notice your cat regularly eating litter or showing signs of illness (vomiting, constipation, or lethargy), we recommend contacting your veterinarian as it could be a sign of an underlying health condition or malnourishment.
To reduce the risk, always monitor young kittens around litter and make sure your cat has access to a balanced diet and fresh water.
PRIDE cat Litter is sourced in Australia from mines where the environmental impact of mining is taken seriously. Our goal, collectively with our supplier, is to provide world class products without impacting the world. To achieve this, our supplier utilises clean energy in as many areas as possible with constant exploration for new technology, reducing emissions in the process.
No, PRIDE litter is not compostable. Ensure you dispose of the litter in your general household rubbish.
No, PRIDE litter is not flushable. Ensure you dispose of the litter in your general household rubbish.
PRIDE Natural Clumping Mineral Cat Litter is made from natural bentonite clay and is non-toxic, making it safe for most cats, including kittens. However, clumping litters are generally recommended for kittens over 4 months of age, as younger kittens may be more likely to ingest litter while exploring.
If you're introducing PRIDE litter to a kitten, always supervise their use at first and ensure they’re not eating the litter. Once your kitten is confidently using the tray and not showing interest in consuming litter, it can be safely used as part of their toilet routine.
